How to Sell Secondhand Cars
Where Do You Live?
A while back I was approaches to create an article which would help enhance the reputation of used car salesmen. Evidently I’m no miracle worker, but I thought it was possible to produce a positive spin.
I was on the job as a journalist at the time, and had a cracking friend whose family had been in the automobile line of work for years. It was his proposition to come in to the company and pass a day or two on the job at the incisive end. There can be no better way of researching something than putting yourself in the actual environment.
I had never before been to the service department where my friend worked, but knew I was close by when I saw a sign at the entry to the mews saying Raffety’s used cars for sale. The showroom was actually very spacious and appeared to go back towards the centre of the railway arch. There was a vast amount of different makes and models on show.
When I arrived, a little later than promIsed, I saw a young bloke on the forecourt applying some sensitive care to a old BMW. “Are you looking to Buy a Honda“, he asked with a hopeful look on his face. I straight off thought he must be on some sort of commission agreement, as he seemed to waste no time in speaking to me.
“No thanks” I replIed, “I am hear to see how the business organisation works, and to compose an article for the local newsprint.”
Having said my introductions, I was sat near the phone and told to be the voice of the company. ThIs I enjoyed, as I think that I have a fairly good resonance with the worldwide public. Perhaps the most common question that I was asked was ‘do you know where I can Buy a Nissan.’
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