Toyota Release New Hybrid Lexus in Summer
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Toyota has announced that they plan to sell 25,000 new Lexus hybrid cars in the first year of release in the U.S.
Toyota’s new hybrid car is called the Lexus HS250 Hybrid which is set for release this summer into the U.S. car market. This new car is the first dedicated hybrid car to be part of Lexus, Toyota’s luxury car range. However, it’s not their first hybrid car. Toyota released the Prius in 2000, which was their first hybrid car, which saw huge success in the U.S. market.
Even though no details on price have been released, the new Lexus HS250 Hybrid is not going to be cheap. Maybe a lexus lease option would be a cheaper alternative.
Since the release of the Prius into the U.S. in 2000, Toyota have sold over 1 million Toyota and Lexua hybrid cars in the U.S. All of those sales have tolled up to half of Toyota’s worldwide hybrid car sales.
Toyota released their third generation Prius into the U.S. market eariler this year which carries an sales forecast of around 180,000 sales in it’s first year. Certainly a great deal more than the new Lexus hybrid car.
However, they may have forcasted these sales, but whether they will acheive them is another matter. Although the total amount of car sales in the U.S. for May rose slightly on the previous month, the overall number of sales since the beginning of 2009 has fallen by a massive 36%. Some even worse news for the car manufacturer is that the amount of hybrid cars being sold has also dropped considerably. This is becayse although fuel prices rose by large amounts last summer, since the beginning of the year they have dropped considerably.
This fuel price drop has resulted in an increase in gasoline powered car sales because they are often around $4000 cheaper than a hybrid car.
Toyota stand firm with their estimated sales, regardless of the current situation. They believe that the need for hybrid cars is increasing and the U.S. car sales is improving. Toyota might be relying alot on the car lease market. Because of the current financial matters, many car buyers are opting for car leasing because it works out cheaper for a new car.
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